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Wednesday, December 30, 2009

Global warming...

Global warming – Disaster

The world is in awful, risky shape. The continuation of life depends on “clean water, breathable air, fertile soil, pollination and a stable climate.” These fundamentals are under severe attack. Swampland, grasslands and forests are vanishing. Majority of the world’s major rivers are polluted or exhausted. Each year, ecological poverty forces few millions poor people to leave their villages and migrate to cities. As a result, few billions people live in dreadful slums or unlawful tenant camps. Such people live of social harmony, a situation sure to result in disturbance.

• The rising world dumps majority of its industrial waste directly into “rivers, lakes, oceans or soil.”
• The environment can safely absorb about few billions tons of CO2 annually, but people release about eight billion tons yearly by flaming fossil fuels.
• Almost majority of used business electronics, counting computers, TVs and audio recorders, end up in landfills.
• People retire few million vehicles a year. In developing and under-developing nations, most of these messy cars and trucks go into landfills.
• The listed developed countries bury more than 75% of its plastic wastes in landfills each year.
• The world is in a row out of non renewable resources, such as crude oil, copper and zinc. Coal is in strong supply, but it is a major source of air pollution (the world’s biggest source).
• One out of ten people lack of access to clean drinking water.
• Groundwater, lakes and rivers are becoming increasingly contaminated and unhygienic.
• During the past half century years, agricultural over production has reduced more than few billion acres of top soil, an area larger than China and India combined. Also, agricultural land become flat or home.
• Over fishing may soon destroy numerous fish species, ruination many coastal economies that depend on fishing for food and commerce.

Action against global warming:

People around the world are fighting back. Some of the not even bother about it and some of them are working relentlessly to reduce waste, and to develop new products that are not linked to gas and conventional oil etc. their aiming is to “achieve zero waste, zero toxicity and 100% recyclables” by 2020.

• The world is in threat; it is because of severe ecological degradation.
• The continuous crisis represents the unified symptoms of an enormous problem: a global system that is dangerously out of thump.
• The Industrial Age, which brought inestimable benefits, is now creating inestimable horrible problems.
• People cannot continue to ignore such concerns.
• Global warming is today’s major natural and ecological issue.
• The world is rapidly getting a point of no return concerning warming. If people don’t act fast, it may be impossible to bring to an end.
• Organizations and nations are rapidly working to bring about positive change.
• Quick fixes and short-term solutions will only make worse serious keep going problems worldwide.
• All over, collectively and environmentally responsible practices make good business sense.
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Saturday, December 26, 2009

Advertisement

Advertising is the ‘beautiful’ and talent art of selling product to China. A successful advertising campaign would make sure that China books his product first before he goes craze about the wonderful product for basic needs even in less cost. 
 
Casting aside all detail advertisements beating our senses every minute we are awake; chasing us everywhere from the blinking neon signs and giant hoardings to the campaigns on television and magazines. 
 
Pick up a magazine and you may be attracted with toothpaste smiles, many home appliances, jazzed-up shirts and clothes, or be dragged against your will to tourist trip to a country. 
 
In case you are still here, let me take you back 50 years to a world where our elder most shopped around; a world painstakingly resurrected for you from old magazines, newspapers and trade journals. The size of the Indian market half a century ago must have been miniscule compared to what it is today. 
 
In an age when television was unknown, and the few available radios ‘out of bounds’ for advertising, sellers jumped into print to get at the affluent in British India. No wonder, the advertisements mirrored the opulent lifestyle of the elite in the Rule, sometimes exhibiting a quality of consumerism as sophisticated as it is today. 
 
Advertising pages included products like saris, furniture and jewelry; the automobile industry advertisements exuded class with Mercedez, Peugots, Chevrolets and local brands vying for attention. 
 
For those who wanted to shoot film there were advertisements for cameras like Kodak, Nikon etc. the trade journals displayed machinery and hardware, most of which landed at our ports from Britain and Germany. 
 
Among the usual display of lathe machines and electric motors there were advertisements for the wonderful Electrolux refrigerator capable of being run on kerosene or gas, making it a real work-horse in remote areas of the Rule untouched by electricity. 
 
In the more accessible tracts, enterprising tour operators sold “places of serene scenic beauty” undeterred by the dull and drab tourist brochures brought out by the provincial administration. 
 
The government stepped into the market in a big way as well, sometimes with hilarious irony (for the present day reader) when it had to insert full page advertisement to sell electricity and (believe it or not) telephone connections too! The language used in the advertisements of yesteryears makes interesting reading. 
 
English used five decades ago has, over the years, like good wine mellowed between yellowed pages, and today, sparkles with humor. Some advertisements made simple direct appeals to one’s patriotism or sense of duty. 
 
The strategy used in advertising then was down-to-earth – no foam-laden dangling female legs in bath-tubs or beads of glistening perspiration on macho muscles. 
 
In many cases, sellers were peddling already established international brand names and it was merely necessary to let the public know the address of the dealer. 
 
Now, celebrities become ambassador for each company’s product to exhibit product’s and companies’ strength to reach till public. Now, technology helps advertiser to print enlarges their banner as much as they can instead of art or paint as before. 
 
So, we will see many more changes ahead in advertisement. Advertisement also one of the important activity to become success.
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